Wal-Mart sells lower-quality products

I would very much like to find out how many name-brands that Walmart sells are lesser-quality versions with the same nameplate on them to cut down cost.

It wasn't until I began working for Zingerman's that I realized the same product on our shelf, with the same brand name, could be a higher quality product than on some other store's shelf. With Zingerman's it's because we have such a relationship with certain producers (like Agrodolce vinegar or Vermont Grafton cheddar) that we request the best of their products be reserved for us, at a higher cost. I didn't translate that to the other extreme, that some store would request a lower-quality product than average from a name brand on other stores' shelves.

How many people who shop at Walmart because of the lower prices understand that they aren't buying the same Levi's sold elsewhere?

The Man Who Said No to Wal-Mart:
The Wal-Mart vice president responded with strategy and argument. Snapper is the sort of high-quality nameplate, like Levi Strauss, that Wal-Mart hopes can ultimately make it more Target-like. He suggested that Snapper find a lower-cost contract manufacturer. He suggested producing a separate, lesser-quality line with the Snapper nameplate just for Wal-Mart. Just like Levi did.