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For Real Things I Know: Exploring my fears about marketing

For Real Things I Know

Fine-art digital photography, liberal hard left-leaning politics, and personal mindspace of Solomon

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Location: Ann Arbor, Michigan, United States

Wednesday, August 09, 2006

Exploring my fears about marketing

How easy is it for marketing, marketing research, and growth for the sake of growth to corrupt things?
Innovate With Dairy
Research conducted by the Western Dairy Research Center in Utah and funded
by America’s dairy farmers has produced ways to flavor and color cheese. No one
has really jumped on this idea yet, making kids’ food fun and convenient. I can
think of great flavored cheese, such as bubble gum, root beer and the ilk. Sound
good to you? It is not supposed to; it is for kids. This trend with kids has
been a huge (and profitable) trend for many other categories. R&D people
should go to the All Candy Expo and see all the creative things candy companies
have done with sugar. I see no reason why there are hundreds of flavors of soft
drinks, teas and herbal drinks, and two or three flavors of milk.

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