No surprise. Post-play payment for product placement in songs
BBC NEWS | Magazine | Well placed:
Now McDonald's, which has weathered more attacks on its marketing strategy than most in recent years, appears to be following suit. According to Advertising Age magazine, the fast food chain has offered to pay rappers up to �2.70 ($5) every time a song name-checking the Big Mac is played.
Now McDonald's, which has weathered more attacks on its marketing strategy than most in recent years, appears to be following suit. According to Advertising Age magazine, the fast food chain has offered to pay rappers up to �2.70 ($5) every time a song name-checking the Big Mac is played.
posted by Solomon | 9:11 AM
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