According to the new "clean venue policy" at the Greek Olympics, spectators could be denied entry or have to abandon personal products like a Burger King bag if the brand didn't help sponsor the Olympics. What's more, the volunteers and employees have been provided with uniforms, but have to provide their own shoes--which can't have logos from competing brands that aren't Adidas visible on them. Sigh...

http://www.herald.ns.ca/stories/2004/08/08/f202.raw.html